The cardinal rule for effectively communicating a business relocation is to be clear, consistent and honest. A solid plan sets the strategy early on. The following are essential recommendations for your communications process:
1. Develop a communications team dedicated solely to the relocation. This team should consist of internal communications, executives in charge of the project, human resources and representatives from the external project team.
2. Identify the key messages that need to be communicated. Start with the “big picture” of why the relocation is necessary and work your way toward details like “Where do I hang my coat?”
3. Develop the “big picture” communications timeline and create a calendar for major communication milestones.
4. Determine the channels or methods that will be the best to communicate the topic – this could be an intranet site devoted to the relocation, customized email, social media, departmental meetings, etc. – whatever will work best for the organization.
5. Once you have topics, timing and delivery channels decided, the next steps are to assign responsibilities for developing the information and executing the plan. Set up the process so all communication is consistent and meaningful. The last thing you want are conflicting or erroneous messages.
6. Monitor the success of the communication.
7. Thank everyone for their efforts and credit those who contributed to a great relocation.
Communicating a move is easy when you take the time to do it right. Need help with your process? Download this Relocation Checklist to determine if you need to augment your existing resources.
Helen Dennis is the President and co-founder of 300 Decisions, a strategic, full-service business relocation management company specializing in helping organizations transition into new work environments without disrupting business operations.